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dave@davewakeman.com
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stories

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]
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A Book Recommendation

I just finished a really great book the other day:  Tell To Win:  Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Gruber.  The basic outline of the book is that stories win!  If you have a choice between two presentations and one is just a bunch of PowerPoint slides, facts, and […]
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Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]
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We Are All Storytellers

One thing I learned about working in selling tickets very early on is that it doesn’t matter what the exact location is most of the time, as long as you know how to tell a story to the person on the other end of the line.   You can get someone that calls you and […]
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