Facts don’t always matter…

But stories always do. That’s what is and continues to be lost in much of our discussion of fake news, advertising, and other news in our society… This mythical idea that if you just have one more fact and it will win the day has been thrown around since the dawn of time. But the truth is, stories are where …

10 Big Challenges Facing Performing Arts As An Industry…

One of the areas I’ve found myself returning to over and over again over the years is the performing arts. I got my start in the performing arts with the Seattle Theatre Group in Seattle where I saw the challenge of building and maintaining a subscription base and keeping your offerings fresh so that you maintained a vibrant and thriving …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Better Communication Between Government And Citizens

One of the topics I have been focused on professionally lately is improving the communication between government and citizens.  In my work with political campaigns, businesses, non profits, and individuals, I am fond of repeating over and over that “if you don’t define the conversation about your brand, someone else will and it is going to be negative” over and …

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which made me mad! But that …

A Book Recommendation

I just finished a really great book the other day:  Tell To Win:  Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Gruber.  The basic outline of the book is that stories win!  If you have a choice between two presentations and one is just a bunch of PowerPoint slides, facts, and numbers vs. another presentation that …