steve jobs Archives - Wakeman Consulting Group

You Are Always Moving Towards The Long-Term…

November 2, 2017
wakemanconsulting
No Comments

Here’s the tl;dr version: Your long-term goals for revenue begin with 3 things: A strong plan focused on where you want to see your organization grow. A value proposition that combines the value you want to create for your customers and a focus on the people that can use the value and will pay for […]

October 31, 2017
wakemanconsulting
No Comments

Most businesses don’t start out of some idea that is guaranteed to make money. That’s just not how things typically work. Where the genesis of most businesses comes from is in a problem. That means that the path to future growth starts with an idea about how you can more successfully solve a problem […]

Happy Birthday Steve Jobs

Wherever you are! Its important to remember on the day that Steve would have turned 60 that his most important idea wasn’t the iPad or iPhone or anything else… His most important idea for all of us was to keep pushing and not be afraid of change.

What Emerald Nuts’ New Ad Can Teach Us About Value…

Adweek posted an interesting article about Emerald Nuts’ latest ad campaign and tagline that was created from an Amazon.com review of the product. The review simply said, “Yes Good” and it is a great ad for the sheer simplicity of it. But what this ad and the whole campaign highlights more than anything else is where […]

Which Kind Of Leader Are You?

I gave a talk at SAIC recently called “Leading Is Communicating” and in the presentation I talked about there are two types of leaders…visionary and task oriented. Visionary: think Ronald Reagan, MLK Jr, Steve Jobs, or 2008 era Barack Obama. Task Oriented: think of Bill Gates, LBJ, or Tim Cook. In the presentation, I pointed […]

3 Things We Should Learn From Tim Cook

While you can be reading this whenever you would like, I am writing it one day before Apple is expected to announce the latest update to its line of iPads. Most of the time business bloggers and writers focus on things they wish they would see from Apple and Apple’s CEO Tim Cook. Usually the […]

Is It Required To Be Cutting Edge To Lead?

Yesterday I asked the question “Are you a leader?” and today I want to ask you if you have to be out in front of everything to be a leader or can you hang back a little bit and still be a leader. When I think of people that are out in front of stuff as […]