Taylor Swift’s Reputation Tour Victory Lap

  Taylor Swift has been in the news a lot lately. First, she signed a new record deal. Second, she negotiated, what seems like, a really great deal for other artists around Universal Music’s Spotify shares. Finally, her team announced that her 2018 tour set the record for the highest grossing concert tour of all-time. This brings up some ideas …

Marketing: One Thing or the Only Thing?

  I remember a few years back, sitting in a meeting in DC, and talking with a business owner about how marketing is really one of the only things that you can do to influence your business’s success. I was met with a blank stare. But the thing I see when I look at the world around me is that …

Are you screaming “WE CARE” to your customers?

  When I was 24, I moved to Seattle and really didn’t know anyone, know anything, and have any connections to anything. I did have a hope and a dream that I could make something of myself. That’s when I saw a job announcement in one of the Seattle papers at the time about staff for the Seattle Theatre Group. …

Consistent or Just Average

  I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m sure we could substitute Starbucks …

In Case You Are Shopping This Weekend…

I haven’t posted any books or things that I love in a while.  At least I don’t think I have.  So I am going to give you a few wide ranging ones with links to where you can find them on the Internet.  Or, maybe you are going to the old brick and mortar this weekend.  Either way, you might …

Economic Incentives Work

As I stop in Starbucks this morning to get a cup of coffee in my shiny new Starbucks tumbler, that comes with free drip coffee throughout the month of January, I am reminded that economic incentives work.  How many paper cups won’t be used this month because people have gotten these tumblers?  How many paper cups over the year will …

A Few Real World Examples of Fidelity In Business

Earlier I wrote a short post about called ‘convenience vs. fidelity’ In the post I talked about making the decision to make yourself or your product convenient or to make it with some kind of wow factor.  Then I was reading a blog about Starbucks’ refill policy and that got me to thinking about fidelity a little more and I …