Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

starbucks

Consistent or Just Average

  I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m […]
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Economic Incentives Work

As I stop in Starbucks this morning to get a cup of coffee in my shiny new Starbucks tumbler, that comes with free drip coffee throughout the month of January, I am reminded that economic incentives work.  How many paper cups won’t be used this month because people have gotten these tumblers?  How many paper […]
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You’ve got to keep it real…

Branding can mean a lot of different things to different people. It most certainly can. Which can lead to people making all sorts of decisions about their brands that may or may not make sense. And, I get it, it is hard to manage your brand and it is hard for you to know if […]
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