starbucks Archives - Wakeman Consulting Group

Are you screaming “WE CARE” to your customers?

September 19, 2017
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When I was 24, I moved to Seattle and really didn’t know anyone, know anything, and have any connections to anything. I did have a hope and a dream that I could make something of myself. That’s when I saw a job announcement in one of the Seattle papers at the time about staff […]

September 13, 2017
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I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m […]

In Case You Are Shopping This Weekend…

I haven’t posted any books or things that I love in a while. At least I don’t think I have. So I am going to give you a few wide ranging ones with links to where you can find them on the Internet. Or, maybe you are going to the old brick and mortar this […]

Economic Incentives Work

As I stop in Starbucks this morning to get a cup of coffee in my shiny new Starbucks tumbler, that comes with free drip coffee throughout the month of January, I am reminded that economic incentives work. How many paper cups won’t be used this month because people have gotten these tumblers? How many paper […]

A Few Real World Examples of Fidelity In Business

Earlier I wrote a short post about called ‘convenience vs. fidelity’ In the post I talked about making the decision to make yourself or your product convenient or to make it with some kind of wow factor. Then I was reading a blog about Starbucks’ refill policy and that got me to thinking about fidelity […]

September 3, 2016
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One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

You’ve got to keep it real…

Branding can mean a lot of different things to different people. It most certainly can. Which can lead to people making all sorts of decisions about their brands that may or may not make sense. And, I get it, it is hard to manage your brand and it is hard for you to know if […]

starbucks

Are you screaming “WE CARE” to your customers?

Consistent or Just Average

In Case You Are Shopping This Weekend…

Economic Incentives Work

A Few Real World Examples of Fidelity In Business

10 Things That Will Make Your Marketing Meaningful!

You’ve got to keep it real…

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