Talking Tickets, 25 October 2019 (Never Miss a Newsletter! Sign Up!)

Never miss an issue of ‘Talking Tickets’ by signing up for the newsletter here!    Thanks for being here!   If you have ideas, ways to improve the newsletter, or just want to say, “hello”, reply to this email!   BTW, I’m putting together a handout for my keynote in Sydney and I’d like to ask you as a subscriber …

3 Ideas From The TicketManager Partner Summit…

I spent Thursday at TicketManager’s 2019 Partner Summit in NYC and it was one of the most well-assembled conferences from a content standpoint that I’ve been to in a while. My buddy, Tony Knopp, warned the attendees that you can’t quote anyone for fear of death…so I won’t do that, but there are a few ideas that I think I can …

Volume 2 of Talking Tickets

This is the second edition of the ‘Talking Tickets’ newsletter, delivered to your emailbox once a week. Sign up below or by sending me an email at dave@davewakeman.com  Thanks for being here today. If you enjoy this newsletter, share it and have your colleagues sign up! 5 stories and why they matter to you in tickets and live entertainment: 1. …

Why Do StubHub and Vivid Seat’s Loyalty Programs Matter?

Earlier this week, Patrick Ryan tweeted out that Vivid Seats and StubHub were rolling out loyalty programs. Why does this matter? Because it is a best practice in other industries and American companies still haven’t really done a great job with it. Also, as customer acquisition costs continue to increase, getting someone to stay in your ecosystem will become more …

20 Insights From My Time In Tickets, Sports Business, and Entertainment

  Over the weekend, I spent some time with David C. Baker’s book on expertise and he advocates an exercise he calls “drop and give me 20” to tell you how your expertise is positioned or if you are positioned correctly. It was a fun exercise and I wanted to share what I wrote so that you could see where …

4 Keys To Accelerating Sales In Sports Business

Let’s talk accelerating sales today because in sports business, creating and keeping customers is a neverending conversation. There are a ton of ways to think about building “Fans For Life” and I’m going to cover a ton of them in Melbourne, Australia on 18 November 2019. But today I want to talk about accelerating the sports sale and 4 ideas …

A 5 Question Framework for Rethinking Revenue In Sports Business

In November, I’m doing a one-day workshop in Melbourne called “Fans For Life: Creating and Keeping Modern Fans” and one of the ideas that I want to encourage people to give serious consideration to is rethinking their revenue. In working with organizations around the globe, I’ve begun to recognize a series of questions that you can ask yourself and your …