Changing your business by putting the customers first…

  If you haven’t read any Peter Drucker, the core of his philosophy lies in the simple statement that a business has one job: to create and keep a customer. With that out of the way, we hear a lot about the customer first…and I think it needs a minute of its own in the spotlight. Yesterday, I recorded a …

3 Lessons From My Conversation With Mike Guiffre

For today’s podcast I had a chance to talk to someone I have known for a few years and who I mentioned is likely someone that people have been waiting to hear me talk with, even if they won’t admit it….Mike Guiffre.  I think this is an episode you’ll want to listen to the entire way through, but just to …

Is Wimbledon Wrong To Not Maximize Revenue Today?

  I came across this article in this morning’s John Wall Street newsletter: Why Wimbledon Leaves $60M On Centre Court. The premise being that Wimbledon leaves $60M a year on the table that could be added to its bottom line. At the heart of this idea is the real difference between the philosophy of the finite game versus the infinite …

10 Lessons From My First Baker’s Dozen Podcasts…

  On Friday, I released episode 13 of “The Business of Fun” with Amir Zonozi from Zoomph and if you haven’t had a chance to listen to any of the episodes yet, I’d appreciate you taking a few minutes to listen and let me know what you think. But as I get ready to put out a few new episodes …

Building Fans For Life In College Sports

Last week I gave a talk here in DC to the NAATSO conference at the Gaylord National hotel about building long-term fans. I think earlier in the week, I tried to write a blog that the Internet ate about my experience and some of the ideas and things I learned while I was at NAATSO. That said, let me revisit …

Key Sales Skills For the Modern Sports Salesperson…

  I just had a great conversation with a leader at a major professional league about creating consistency and a level base of knowledge for their sales teams, league-wide. As I have been working on a few things around certifications and delivering consistent, long-term value through training, it was pretty interesting to have an unprompted call asking me just those …

3 New Things I Learned About eSports…

  I had a chance to talk with Michael Prindiville about eSports this morning and I came away with a few new thoughts about eSports and how it fits into the live entertainment ecosystem. eSports is a combination of spectator sports, gambling, and video games:  If you are of a certain age, the big jump might be to ask yourself, …