sportsbiz Archives - Wakeman Consulting Group

MLB’s Attendance is at a 37 Year Low!?

October 15, 2021
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2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse. Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]

October 1, 2021
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Big Ideas: Demographics is a bad way to segment a market. Strategy before tactics. Begin everything with diagnosis. I’m including a lot of brand stuff this week for a few reasons: The brand is everything in marketing. It is more than the BS that gets shared by numpties on the internet. Your brand can drive […]

September 10, 2021
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Big Ideas: Strategy before tactics. The first step is a step back. The 4 Ps still matter. Brand equity is slow to build and fast to destroy. Ah, this story is just the perfect story for this newsletter. Without even knowing this, I actually can give you the entire Dave masterclass in one story. Let’s […]

Budweiser is Giving Away 100,000 Tickets and Beers!

The Nats and Budweiser offer you a deal to come out to the “old ballgame”: Big Ideas: Price is about value. Value is about three things: creating value, communicating value, and retaining value. When you have a great offer, don’t be afraid to pound on it. Let me begin here by saying I went to […]

3 New Things I Learned About eSports…

I had a chance to talk with Michael Prindiville about eSports this morning and I came away with a few new thoughts about eSports and how it fits into the live entertainment ecosystem. eSports is a combination of spectator sports, gambling, and video games: If you are of a certain age, the big jump […]

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]

In Sports Business, The Name of The Game Is Now Disruption…

Don’t let my headline fool you, but disruption is the name of the game in every endeavor that sells a live ticket these days, but today I am going to specifically focus on the world of sports business, but know that these lessons are likely to apply to many of your situations in some way […]

sportsbiz

MLB’s Attendance is at a 37 Year Low!?

The Mets are Looking to Update and Refresh Their Brand!

Are $3 Tickets a Good Deal?! Are They a Discount?!

Budweiser is Giving Away 100,000 Tickets and Beers!

3 New Things I Learned About eSports…

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

In Sports Business, The Name of The Game Is Now Disruption…

sportsbiz

MLB’s Attendance is at a 37 Year Low!?

The Mets are Looking to Update and Refresh Their Brand!

Are $3 Tickets a Good Deal?! Are They a Discount?!

Budweiser is Giving Away 100,000 Tickets and Beers!

3 New Things I Learned About eSports…

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

In Sports Business, The Name of The Game Is Now Disruption…

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