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sports

The Super Bowl Of Branding

Alright!   I’m like most people I know, excited, for the Super Bowl!   I don’t know if it is the game (probably not), the party (maybe), or the commercials (maybe), but I do know that the two teams playing on Sunday can teach us a thing or two about branding and messaging.   First, […]
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MLB’s Demographic Dead End

I’m heartened to hear that Major League Baseball is taking its demographic challenges seriously, finally. My concern is will the efforts be too little too late. Because at the core of MLB’s challenge is the fact that they have allowed a generation or more of fans whittle away the prime ages that they would hook […]
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NASCAR Is Struggling…But What Can They Do?

I’ve seen a lot of articles floating around the Internet recently about the struggles of NASCAR: failing teams, declining revenues, bottoming out attendance. If you poke around any kind of live entertainment, this is a challenge that isn’t unique for a lot of entertainment options. Anytime you see, 21 of 23 tracks have a big […]
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Always Add Value…

It is easy for us to start thinking about our businesses in terms of the actions we take, or the features that we feel are important to our target markets. But the reality is that this is our world view and it often, scratch that, almost never reflects the worldview of the person on the […]
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‘Showboat: The Life Of Kobe Bryant’

A lot of times biographies really just reinforce a narrative that you have about a person, especially in sports. I wouldn’t have likely picked this one up if I hadn’t read Roland Lazenby’s last book Michael Jordan: The Life and been transported back to the time when I was a kid growing up and Michael Jordan seemed […]
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