Making an Ordinary Night at the Theatre (or Ball Park) Extraordinary

A few years back, Seth Godin wrote a book called Purple Cow about creating a business that stood out.  Looking back over the last several months of the readership of my blogs and newsletters, I’ve also noticed something that ties into this about my readership, which is that many of you are also searching for ways to stand out so that …

The problem with “premium” seating, pricing, etc…

  Is that it is everywhere. Just take a look at cars in India, the expectation is that luxury cars will see a 15% increase in sales in 2018. Which is great until you realize that as soon as all of those Indian upper middle-class drivers start driving BMWs, they start to lose a little bit of their charm and …

Do We Care About Fans?

  I got Alan Weiss’s Monday Morning Memo this morning and Alan makes a bunch of great points: How little game action takes place at a game. How little excitement this can create when you attend a game. The need to focus on fans. In thinking about Alan’s comments and observations on the business of sports from the fan’s perspective, …

Reinterpreting the truth…

  As I watched the Capitals celebrate their Stanley Cup win this afternoon, I was reminded of an old marketing adage…which is the truth doesn’t change, but the interpretation of the truth will. Why did this come to mind during a rally and a parade? Because we often poo-poo the idea of community building, especially when it comes to sports. …

10 questions I want to know more about in arts, entertainment, and sports…

  Taking a podcast for a test drive has opened up a number of new insights for me: I’ve found that I end up searching out ideas from a diverse range of places. Innovation, true innovation, is something I am always searching for…even if the innovation is as simple as how you treat your staff. Being curious is a plus, …

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Pricing and Taylor Swift’s Latest Bit of Bad Press

  I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences that could do irreparable damage …

Big Ideas In The Empath Economy #5: You Can’t Spin A $16 Ballpark Beer…

  Over the last week, the Washington Nationals have been catching a lot of news over their craft beer prices for this season, both bad and really bad. The pricing of this product is alarming at the start of the season, but it is part of a trend that has been taking hold for many years now of trying to …