10 Lessons on Sports Marketing From My Conversation with Oli Shawyer

  I mean, I usually do five lessons from my podcasts, but there was so much good information in my chat with Oli Shawyer, I figured I’d do 10 today. So here are 10 takeaways from my talk with Oli: 1. If you don’t emphasize strategy, you’ll do yourself harm because you are always reacting: This is true. It goes …

5 Ticket Sales Ideas I Learned Talking With Colby Fackler

  Yesterday, I did a podcast with Vancouver Whitecaps VP, Colby Fackler and I think it was the best podcast conversation I’ve ever had. We covered so much ground and had such a good time talking that we completely didn’t get to one of the major topics that we wanted to talk about: change. That’s okay, Colby has an open …

5 Things I’m Thinking About the Business of Tickets Right Now…

  I had a conversation this afternoon about the state of the ticket business right now at a time when record revenues are being reported and the stories are showing many of the leagues and teams and performers doing better than ever. That got me to thinking about opportunities in the world of tickets. Here are 5 of the things …

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3 Reasons Why Sports Premium Seating Marketing Struggles

In general, every empty seat at a sporting event or concert is a missed opportunity: For Revenue To engage your customers To win new customers To build the best experience for your customers I could go on, but the key thing is that to create the best possible experience for our guests, we need to find a way to ensure …

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Top Ticket Twitter Follows: 2018 Edition Part 1

  Last year I did a series of posts about what to expect in 2018 in tickets. This year, I am going to share with you some of my must follow Twitter accounts from around the world of arts, sports, entertainment, and more. There is no real order to these except for this is how I wrote them down. What …

My answers to Sean Callanan’s 5 Questions…

  At the end of the Sports Geek podcast, Sean Callanan asks 5 questions of his guests…I think its fun and I am going to go through answering them here. What was your first game? My first game was the Atlanta Hawks and Milwaukee Bucks back in the days of Dominique Wilkins, Spud Webb, Reggie Theus, and Moses Malone. I remember …

25 Podcasts: 25 Tips…Part 1: First 5

After 25 episodes of my podcast, I have learned a lot. First, let me thank you for listening. This month, we doubled listenership. Now, I’ve had the chance to have some really great conversations and I wanted to give you one key tip for each episode. eSports actually has a more promising business model than you might think: the big area …