3 Lessons From My Conversation With Mike Guiffre

For today’s podcast I had a chance to talk to someone I have known for a few years and who I mentioned is likely someone that people have been waiting to hear me talk with, even if they won’t admit it….Mike Guiffre.  I think this is an episode you’ll want to listen to the entire way through, but just to …

Selling premium by applying customer orientation and the first theory of marketing…

  I just finished reading a pretty interesting post by Mark Ritson in Marketing Week in the UK about market orientation. Many of you are going to recognize my focus on the market from any of the hundreds of blog posts I have written here. That’s important because I think it offers a nice reminder of the key concept of …