sports business Archives - Page 2 of 5 - Wakeman Consulting Group

3 New Things I Learned About eSports…

I had a chance to talk with Michael Prindiville about eSports this morning and I came away with a few new thoughts about eSports and how it fits into the live entertainment ecosystem. eSports is a combination of spectator sports, gambling, and video games: If you are of a certain age, the big jump […]

If I Put Major League Baseball Through One Of My Strategy Workshops…

I read an interesting article about baseball’s continued attendance challenges. The article got me thinking because while I am often thinking about what the challenges are, I never really put them in the context of the lowest announced attendance and the implication of that number. For many years now, we’ve had to sit and […]

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]

Lessons In “The Empathy Economy” For Sports Business

In writing a lot about the Empathy Economy lately, one place that needs special attention is sports business because now more than ever, Empathy can win you fans for decades or lose you fans for life. That’s why I think that sports business needs to embrace more empathy and humanity in the way that […]

January 29, 2018
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After going to INTIX last week, I came away with the belief that sales and marketing are still big issues that people are working to overcome. Considering there is no end in sight to the amount of information that is available to anyone interested in learning about selling tickets, I thought I might put […]

January 10, 2018
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Last night I did a seminar for a small group of small/medium size law firm principles. It was quite an enlightening experience for me because I realized that one of the biggest gaps holding back many SMEs in any professional service firm is “The Differentiation Gap.” We can define “The Differentiation Gap” as the […]

December 6, 2017
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This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]

sports business

3 New Things I Learned About eSports…

If I Put Major League Baseball Through One Of My Strategy Workshops…

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

Lessons In “The Empathy Economy” For Sports Business

The ABCs of Modern Ticket Sales

Overcoming “The Differentiation Gap” In Your Sales and Marketing

Empty Seats Aren’t All About Price!

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