silos Archives - Wakeman Consulting Group

Silo Thinking

Silos aren’t necessarily healthy…in marketing or in general. Here’s the deal, most of us are more process experts than technical experts and the skills and insights that we have used to solve certain problems are applicable across any number of projects and industries. So, here is the challenge and the opportunity…the next time you are […]

What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the […]

10 Things To Look At When You Think About Generating More Revenue

SHOW ME THE MONEY! That’s the refrain of all businesses sooner or later. The fact is that you can’t have a business or non-profit without some type of revenue generation strategy. In fact, if you look to some of the tightening of the venture capital markets in Silicon Valley, much of the change in environment […]