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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

sales

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again.  There isn’t a one-size-fits-all marketing strategy.  Doing the basics right is likely to always pay dividends.  I’ll be honest with you, I don’t agree […]
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Are you missing these key sales skills?

Fiance got a sales call voice message from a pro sports team. No excitement, no value, no ‘what’s in it for me’ in message. He’s probably complaining he ‘never gets his phone calls returned,’ too. #wonderwhy pic.twitter.com/tGWcAjfcHF — Brett Zalaski (@bzalaski) May 4, 2018 I saw the above tweet last night and it got me […]
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Building a Strategic Sales Plan

  A few years back, I did a lot of talking about salespeople thinking like marketers. Somewhere I dubbed it the strategic salesman or something of the sort. As I was flipping through my notes this morning, I came across some ideas I had about this concept from about 2 years ago and thought I […]
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The Language of the Sale: a Few Key Ideas

  I’ve been working on a new seminar offering that I’ve tentatively titled, “The Language of the Sale” and out of this work has come a few interesting ideas about managing language to help you sell more. Here are a few of them: Overcoming Objections: Language allows us to use more powerful language to overcome the […]
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