Sale! Sale! Sale!

A lot is made of “Black Friday” here in America. And for many years I was involved in businesses that thrived on the holiday season as the point in the year when we moved into the black or maximized our profits for the year. But think about that for a second, if your entire business is predicated on one time …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

A Retail Experience….

I was never really that into retail experiences, unless it was a bookstore until the Apple Store came along and made buying a computer feel like a huge discovery.  But I really appreciate an article that I saw in The Daily about the NYC store Fivestory.  The story highlights something that I think isn’t just relevant to high end stores …

Sometimes Shopping Is Fine

I’m not known for my love of shopping in general.   If you find me shopping you might find me in the grocery store, the Apple Store, or a book store, but yesterday I went to a furniture store-Room & Board.   This store focuses on good design, American made, social responsible furniture.  And, when you walk into the store, …