Rebranding the Redskins, Is a New Name Enough?

Over the last week, the Washington NFL franchise has been in the news a lot. First, the team announced they would retire the nickname, Redskins. Second, The Washington Post published a damning story of harassment and an overall unprofessional atmosphere throughout the organization. Finally, the team announced that one of Dan Snyder’s long-time business associates would be elevated to the …

Reinventing your brand, the HRC version…

One of the images that has played out on American TV all week is that of Hillary Clinton reintroducing herself to the public.  And, this post isn’t meant as a political statement…but it does provide a good opportunity for me to talk about how you can reinvent your brand, even if you are extremely well known.  1. Be Open: One …