publicity Archives - Wakeman Consulting Group

Publicity is your brand’s best friend:

There are a lot of theories on branding and how to build a brand. With much of the advice being given based upon the exciting buzz du jour. But there is only one tried and true way to build a brand strong and fast: publicity! Why is publicity such a friend to your brand? Here […]

The true role of advertising in branding

A lot of people lead with the idea that advertising is going to create, grow, and maintain a brand, but the truth of the matter is that advertising won’t play much of a role in the creation and growth of your brand. But once your brand has reached a point of relevance, advertising can be […]

12 Keys To Branding

There are any number of books on branding and it can’t be understated how important your company’s brand is to the long term success of your organization. While no list of ways that you can build a better business brand will ever be complete, here are 12 keys that you can use pretty consistently if […]