promotion Archives - Wakeman Consulting Group

What Can We Learn From “The Croissant Theory”?

There is a bakery near me, Bread Furst, that I visit sometimes. My son and his buddy love the glazed honey donuts and they’ll get pumped up at Gold’s Gym and go over for the donut every few weeks. (They show so much restraint only going every so often…I don’t know if I had that […]

September 8, 2022
wakemanconsulting
No Comments

Burger King needs a strategy! The gist: Burger King is reinventing itself: again! Strategy shows up through action. Businesses taking action around 1 or 2 goals: good strategy. Businesses throwing everything on the table: bad strategy. Burger King: the latter! Burger King’s current focuses: Testing protocols for marketing and advertising effectiveness. Analytics to bring more rigor […]

Social Selling May Not Be All Its Cracked Up To Be

I’ve been doing some reading on sales lately and I know the buzz is all about “social selling.” And, I’m a big advocate of finding ways to generate interest in yourself as much as possible so that you don’t have to do a lot of the less successful forms of selling. But here is the […]

How I Help…

Recently I was asked about what my work in organizational development does to help people…and I thought that was a good question because most people don’t really have a good answer. I’m not one of them. As an organizational development consultant, I have one primary driver and that is to improve my client’s condition. Simple. […]

promotion

What Can We Learn From “The Croissant Theory”?

￼￼￼Burger King: Reinventing Their Marketing…Again! ￼￼

Social Selling May Not Be All Its Cracked Up To Be

How I Help…

…

Burger King: Reinventing Their Marketing…Again!