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dave@davewakeman.com
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profits

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]
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🍻🍺 AB InBev: “Leaning Into” Ad Focused Behaviors!

Good morning!  AB InBev’s focus on “attentive reach”: advertising focused nonsense. The Big Idea: AB InBev’s marketing team lays out a new vision for their marketing filled with buzzwords: “Attentive reach” “People focused” “Leaning into” Isn’t this more of the same old?: Absolutely.  Why does it matter?: I’ve surveyed executives in businesses around the world. 80%+ of these […]
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B2B Marketing:🔥?

Good morning!  I rethought this note for the back end of 2022. First, the story: Why should people care about B2B marketing? That’s where all the money is! 💵 💵 Why it matters: B2C marketing has always been the sexy part of marketing. But new data shows that B2B marketing is where it is at.  Healthcare marketers […]
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3 Ways To Maximize Profitable Revenue

One of the big things that comes up over and over is the need to have a discussion about how to understand that revenue alone is meaningless. The key for your organization is to generate profitable revenue. In too many instances, we can find ourselves falling into the trap of looking at revenue alone as […]
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10 Ways To Max Your Revenue

I spend most of my time focusing on how organizations can channel their message into a clear, compelling offering that will deliver value to their target audiences and will enable them to capture some of the value to achieve their goals and their missions. Now there are as many ways to generate revenue as their […]
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Knowing where your money comes from

Back in the day, I was one of the most successful ticket brokers ever! And, that’s all the hyperbole I am going to give you about my days in tickets, but the really important lesson that I learned by working in tickets was about pricing and profit. In the businesses that we are involved in, […]
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