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pricing

📉Target & Walmart: Discount Early! Discount Often!

Discounts are for dummies! What to know: Target and Walmart plan to discount early and often this holiday season. The decision is because of “inflation” and “cost-consciousness”.  In the last quarter, Target admitted that its discounting strategy to clear inventory wasn’t having the desired impact on sales. Customers weren’t rushing to buy just because merchandise was cheaper.  […]
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🏎️🔌No Haggle Pricing: Ford’s 4 Ps At Work🔌💰

Ford’s EV strategy teaches us that the 4Ps still matter. The Big Idea: Ford’s rollout of electric vehicles is challenging the old dealer-led business model. Why this matters: Buying a car has long been frustrating for customers.  As Ford offers more EVs, they are putting more direct pressure on how a Ford is sold.  Going forward, Ford […]
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B2B Marketing:🔥?

Good morning!  I rethought this note for the back end of 2022. First, the story: Why should people care about B2B marketing? That’s where all the money is! đź’µ đź’µ Why it matters: B2C marketing has always been the sexy part of marketing. But new data shows that B2B marketing is where it is at.  Healthcare marketers […]
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ROI isn’t the Best Marketing Measure!

It isn’t want you make, but what you keep!  Focusing on ROI is the sign of a bad marketer.  Why it matters: Executives focusing on marketing’s ROI are showing a lack of knowledge about marketing’s value.  Executives didn’t get here alone. Too many marketers gave up their strategic position to focus on tactics.  A focus on ROI […]
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Set a pricing philosophy for your organization…

3. How To: Set a pricing philosophy for your organization:  Big Ideas: Mark Davis draws a line on pricing.  You still need research.  His words are music to the secondary market’s ears.  Mark Davis gave a quick interview to LVSportsBiz.com recently where he talked about pricing and why the Raiders will never dynamically price their tickets.  […]
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10 ideas from my upcoming pricing class

I’m working with the team at Maven on putting together a pricing cohort class for the fall. The first session is looking like a 3-hour workshop-type event where I teach small business owners, consultants, and solopreneurs how to set the right price.   I did a podcast with Giles Edwards a few weeks back and I went into […]
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5 Keys to Successful Strategy Formulation

Sign up for the weekly newsletter! Hey!  A few weeks back, I wrote about looking at strategy at 3 levels: Corporate level Brand level Marketing level Then, I wrote up 5 reasons that many strategies fail.  Today, I want to expand on that by sharing with you a few ideas for making certain that your strategies are […]
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