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dave@davewakeman.com
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pricing

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]
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6 quick ideas on setting a better price…

I’ve been doing some research on pricing lately because pricing is on everyone’s mind with inflation, economic uncertainty, and cost of living challenges. In business, pricing seems to be one of the most vexing issues that people deal with and too many marketers run straight away from the pricing decision. For that matter, too many […]
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A few thoughts on the “Fair Ticketing Act”

I saw the announcement of Live Nation’s support for a “Fair Ticketing Act” this evening. The first mention I heard of it was in Bob Lefsetz’s newsletter with his analysis which he mentions even makes him sound like he is supporting the man. But Bob clarifies that he is actually pro-artist. Bob’s analysis got my […]
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Are There Brand Impacts to Cost Leadership?

Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]
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