pricing Archives - Page 2 of 15 - Wakeman Consulting Group

The Federal Government’s Antitrust Against Amazon Could Be a Blueprint for Action Against Live Nation…

September 28, 2023
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Hi- I’m back from NYC where I had to juggle some things. It was more of a personal trip than a professional trip. So, everything had to be focused on the personal aspect. I did have one of my favorite things before I left: The sandwich of champions when my office was on West 45th […]

September 20, 2023
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Hi! Pricing seems to cause folks more panic than anything else they talk to me about: The list goes on… Does this ring true for you? At 1230 Eastern, today, Wednesday 20 September, I’m going to host a FREE webinar on pricing strategies called “Myth Busting: Shitty Pricing Strategies That Are Costing You Money.” In today’s […]

September 19, 2023
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Hi! Pricing! I’m doing a FREE webinar on Wednesday 20, September at 12:30 PM. It is for SMEs, freelancers, and solo consultants focused on busting pricing myths. Join me! This morning, I’ve got a few links to some stuff that I’ve been reading about a little lately. To the Tickets! Tickets for Good offers free […]

September 11, 2023
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Hey! Thank you for being here this morning. You might think that I am one of those people that is naturally a “marketing guy”. I don’t know if that is true or not. My biggest marketing mistake is why you might think that. What was it? In my early 20s, I helped open some nightclubs […]

August 25, 2023
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Hey! I’m back on the clock after a two-month holiday that took me all over the east coast of the US…or mostly Miami and Palm Beach. So, I’m going through some stuff I’d been holding onto. I’m in Milwaukee for my Brand Management class to the second-year MBA students at the Kelley School of Business. […]

The DOJ v. Live Nation, “Listening Only”, and more…a Friday Link dump.

A few things I’ve been looking at… A second Friday email with me cleaning out my inbox and reading list a little bit. In case you missed the first one about Broadway… Before we get there, a few things from me: Don’t miss out on the FREE price webinar on August 15th at 1 PM Eastern. I’ll record […]

Kraft Heinz Proves “Price Integrity” is a W!

A 180-point growth in profits in one quarter isn’t an accident. Pricing integrity is something I talk a lot about with my brand management students and clients. You develop price integrity over the long term. It is like I tell folks about brand equity: “You build brand equity by spoonfuls, but you tear it down in […]

pricing

The Federal Government’s Antitrust Against Amazon Could Be a Blueprint for Action Against Live Nation…

Are You Making One of These Pricing Mistakes?

Market Research Will Help You Find Opportunities, Set Better Prices, and Grow Your Profits.

You Can Learn From My Greatest Marketing Mistake…

7 Lessons on Pricing Thanks to “The Boss”!

The DOJ v. Live Nation, “Listening Only”, and more…a Friday Link dump.

Kraft Heinz Proves “Price Integrity” is a W!

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