price Archives - Wakeman Consulting Group

Expressing Tangible Value In Your Marketing

Our marketing comes down to an expression of value. There are two main ways of expressing value to your clients and prospects, tangible value and intangible value. Tangible is physical or measurable. Intangible is often not physical and not something that you can quantify. How do we express value in a tangible way? Here […]

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]

January 19, 2018
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A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

December 4, 2017
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I wrote a long blog on LinkedIn today about price not being the reason that tickets aren’t selling the way that organizations want them to. I think in most cases salespeople and marketers will fall back too readily on the idea that price is the real objection and that the quickest way to win a […]

October 24, 2017
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The key question that we should always ask ourselves when undergoing a marketing analysis or a strategy session is pretty simple: “Do we know who our customer is?” In most cases, the answer is “no.” There are often numerous reasons for this, least among them: The business has been taking the wrong stance when trying […]

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

A Few Of My Problems With Daily Deal Sites

I’m sure if you follow me on the Twitter that you know I don’t hold Groupon in high regard. But, in general, I don’t hold the entire daily deal business in such high esteem. Since I could write an entire book on what’s wrong with the business and why I would dissuade my clients and […]

price

Expressing Tangible Value In Your Marketing

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

Price or value…

You can have price or quality? Which do you prefer?

Is Your B2B Marketing Focused On Value, Or What?

A Few Of My Problems With Daily Deal Sites

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