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dave@davewakeman.com
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politics

Do You Use Ignorance As A Tool?

  Peter Drucker once told a class about how he would practice “ignorance.” This means that he went to each situation with the beginner’s mind or like he had no clue what was going on. In leading a workshop about two weeks ago with some non-profit executives, this idea of “ignorance” struck me in the […]
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What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction.  I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler.  But […]
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Rand Paul vs. Washington?

On Tuesday, Rand Paul kicked off his campaign for President in Kentucky. There is a lot of talk about the “outsider” themes of his campaign and the fact that it is tough to be an outsider because he is in Washington as a Senator.  This misses the fundamental idea of marketing…which is that your marketing and […]
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Politicians are marketers too…

I’m reluctant to speak in absolutes, but sometimes certain situations demand it… One of the areas I find myself working in a lot is politics…and lots of consultants and politicians like to act like they are doing God’s work or that they are pure in their intentions and too clean for the game… Whatever!  Politics […]
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Asking The Right Questions….

I know that what I am about to write is an oversimplification, but I still think it is relevant.  In watching the news and following our national political discussion, I have to come to the conclusion that all of the frames are forcing us to think in terms of “either/or” questions.  When the better way […]
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