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🏎️🔌No Haggle Pricing: Ford’s 4 Ps At Work🔌💰

September 15, 2022
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Ford’s EV strategy teaches us that the 4Ps still matter. The Big Idea: Ford’s rollout of electric vehicles is challenging the old dealer-led business model. Why this matters: Buying a car has long been frustrating for customers. As Ford offers more EVs, they are putting more direct pressure on how a Ford is sold. Going forward, Ford […]

September 8, 2022
wakemanconsulting
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Burger King needs a strategy! The gist: Burger King is reinventing itself: again! Strategy shows up through action. Businesses taking action around 1 or 2 goals: good strategy. Businesses throwing everything on the table: bad strategy. Burger King: the latter! Burger King’s current focuses: Testing protocols for marketing and advertising effectiveness. Analytics to bring more rigor […]

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🏎️🔌No Haggle Pricing: Ford’s 4 Ps At Work🔌💰

￼￼￼Burger King: Reinventing Their Marketing…Again! ￼￼

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Burger King: Reinventing Their Marketing…Again!