10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Creating Value For Your Fans…

My background has always been in entertainment, hospitality, and events. So I find myself reading the sports business press and the sports press with an eye towards how to improve the fan experience.  And, as has become a constant refrain, attendance is down in most sports and fans are finding that it is better to stay home and watch games …

Too Much Tech, Not Enough Life…Or Putting Life Into Live Entertainment!

One of the great things about time is that it moves on and creates change. While not all change is good, much of what we really enjoy comes about because of the evolution of technology, life, whatever. And, as I was reading Scott Cutler’s LinkedIn post this morning, I got to thinking about the way everyone is rushing to grovel …