Rebranding the Redskins, Is a New Name Enough?

Over the last week, the Washington NFL franchise has been in the news a lot. First, the team announced they would retire the nickname, Redskins. Second, The Washington Post published a damning story of harassment and an overall unprofessional atmosphere throughout the organization. Finally, the team announced that one of Dan Snyder’s long-time business associates would be elevated to the …