What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the areas that are most important …

4 Foundations of Revenue Generation

In building a strong revenue structure to support your business and your mission you have to begin with a solid base. The ultimate key to the success of your revenue model is the ability to create and maintain alignment between all of the key areas of your business, which I have identified as: strategy, operations, sales, and marketing. In too …

1

The Secret Of Marketing Your Professional Services

Up to this point we have been discussing the best ways for you to understand your unique value and how to identify your potential buyers. Which has lead up to the point where we can now realistically talk about how you are going to market your professional services, or anything for that matter. All marketing is about attention, expertise, and …

3 Keys To Operational Effectiveness

In my theory of revenue generation, I consider revenue success being driven by the intersection of strategy, operations, sales, and marketing. Within this theory, you need to readily focus and place emphasis on outcomes within these four areas. The thing about operational effectiveness is that it needs to be tied into your overall strategy…you can’t just be effective without something …

You need strategic alignment

One of the biggest issues I see in many of the organizations I work with when it comes to overcoming their revenue challenges is that they lack any kind of strategic alignment between the key drivers of revenue in their organizations: strategy, operations, marketing, and sales. It is understandable because as our organizations have focused more and more on remote …

4 Pillars of Revenue

I’ve been talking about revenue as the driver of your dreams and your business vision lately.  Which got me to thinking about you:  Do you even understand where revenue comes from?  You probably think it is just a simple act of making sales, but it isn’t quite that simple.  Revenue is built on 4 pillars of your business: operations, strategy, …

Are You Using All 5 Senses?

I was just thinking about my visit to the Maryland Science Center this week and how they want people to be able to touch and see science in action.  That got me to thinking about putting together a science exhibit that touched all 5 senses…I’m not sure what it would be, but I do know that it is possible. As …