nonprofits Archives - Wakeman Consulting Group

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

I ordered a new pair of Warby Parker sunglasses yesterday and in less than 24 hours they shipped. This reminded me that customer service is often the best form of marketing and it is also likely the most difficult. In the Empathy Economy, customer service is more difficult and it is more necessary. Let’s […]

January 3, 2018
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Typically around this time of year, I spend a bit of time thinking about what Peter Drucker would call, “the future that has already happened.” This is an important idea for all of us because in many cases, we can find it easy to chase the latest buzzword, fad, or outdated idea in an […]

January 2, 2017
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I’m a known fan of Peter Drucker’s. And one of my prized possessions is The Daily Drucker. Which is simply just a daily reader of Peter Drucker’s writings. If you are smart, you will buy a couple of copies, so you are never without one. What I love is that each year on January 2nd, I […]

December 11, 2016
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I was doing a podcast with week with Brett Zalaski for the ALSD’s new B2B sales vertical and one of the questions we were discussing was, “what area do you think sports business leaders should be getting better in?” I had a pretty well thought out and well considered answer prepared because, in general, the […]

December 9, 2016
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The law of averages is one of those things that people talk about to the point of cliche. When I am talking with sports teams that are still wed to cold calling as their primary form of prospecting, they talk about the law of averages when they are discussing their sales ratios. When I deal […]

nonprofits

Big Ideas In “The Empathy Economy” #4: Customer Service Is The Toughest Form Of Marketing

Looking At What Is All Around…

What’s 2017 Going To Present Us With…Let’s Look

“Can You Only Pick One Way To Be Better…”

The Law Of Averages Suggests…

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