One Simple Way The NFL Does Long-Term Brand Building Right…

During the pandemic, I haven’t watched much TV…if any, outside of the Tottenham Hotspur matches when the Premier League came back until CBS was able to start new seasons of Big Brother and Love Island USA. Over the months of lockdown and semi-permanent pause that I’ve been in in DC, I’ve been thinking about the sales funnel and the way …

Rebranding the Redskins, Is a New Name Enough?

Over the last week, the Washington NFL franchise has been in the news a lot. First, the team announced they would retire the nickname, Redskins. Second, The Washington Post published a damning story of harassment and an overall unprofessional atmosphere throughout the organization. Finally, the team announced that one of Dan Snyder’s long-time business associates would be elevated to the …

Talking Tickets 31 January 2020

Hey There! Thanks for being here again this week. If you are enjoying this newsletter, tell your friends and colleagues to sign up by visiting this link. Yesterday saw the release of “What Matters In Tickets Now!” an ebook that I put together in partnership with my friends at Booking Protect. I can say that this is one of the …

The single largest challenge facing the live ticketing industry today is…

DEMAND!  I’m just back from a quick chat with some executives at a few ticket companies on both the primary side and the secondary side and the overarching theme of every conversation was the need to generate more demand.  Which couldn’t be more obvious. At this point, most people are familiar with the ongoing debate about the challenges that Major …

How Quickly Can You Change?

  One of the big stats that gets rolled out a lot lately is that the lifetime of big businesses is shorter than ever before. Depending on the publication, that might mean the lifetime of a company or the time that a company spends listed on a stock exchange. I guess that is like much of life. The devil is …

5 Ideas About Marketing From Super Bowl Week

  I haven’t really written anything about the Super Bowl this week, which might be pretty telling on its own. But in honor of the big game on Sunday, here are 5 marketing ideas that popped up due to the events surrounding the game. The rapid decline in male viewership is a bigger story than the new Thursday night TV …

More Global Perspectives On Tickets In 2018 (Primary and Secondary)

  I’ve been doing quite a bit of focusing on challenges and opportunities in the ticket industry in 2018. Today, I want to pull together a few more with a mixture of primary and secondary voices and some international voices. Patrick Ryan, Co-Founder at Eventellect: There is a flipping of the roles between the primary and the secondary market that …