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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

nba

Are You Doing Sponsorships Right?

  A really interesting article about the way that Wimbledon works to control the experience of attending the annual event and how their sponsors are made a part of the event popped up in my Twitter feed this morning and got me to thinking about sports marketing, but marketing in general. If you take a […]
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Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]
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NASCAR Is Struggling…But What Can They Do?

I’ve seen a lot of articles floating around the Internet recently about the struggles of NASCAR: failing teams, declining revenues, bottoming out attendance. If you poke around any kind of live entertainment, this is a challenge that isn’t unique for a lot of entertainment options. Anytime you see, 21 of 23 tracks have a big […]
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Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]
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