3 Sports Marketing Assumptions That We Need To Defeat…

  I’m thinking a lot about change, innovation, and opportunity creation in advance of my trip to Australia to give a keynote at the Ticketing Professionals Conference of Australia in Sydney and to do a workshop in Melbourne. (Want to know more about either, send me an email dave@davewakeman.com)  As I’ve been prepping, I find myself coming back to some …

3 ideas about early season baseball’s attendance…

I’m looking at Empty Seats Galore on Twitter and I had a podcast conversation with Brett Zalaski this morning that focused on filling a ballpark. I’m behind in writing lately, but here are 3 ideas about early season baseball and attendance: Baseball plays so many games that it is really tough to measure year over year on a week to …

Why You Remember The Sponsors Of Minor League Teams…

I recently saw a note about Minor League Baseball CMO Michael Hand advancing a plan that engages brands surrounding large scale advertising in the minors.  Hand talks about the leading brands needing to be advertising with MLB, but I think that is a limited view because one of the key reasons people remember the ads and advertisers when they go …