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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

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What We Need Right Now Is More Insight…

  Marketing automation is one of those popular buzzwords. Like all buzzwords, marketing automation comes with the promise of being able to deliver things more simply, more consistently, and with better decision making capability. This concept lines up pretty closely with a lot of the other things I have been thinking about lately like the […]
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Where Does Your Marketing Lead You?

One of the challenges that businesses of all shapes and sizes need to overcome from time to time is figuring out what they really want their marketing to do and say… Here’s what I mean: By do, I mean, what action do you want the person to take after they have engaged with your advertising? […]
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What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]
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What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]
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10 Ways To Max Your Revenue

I spend most of my time focusing on how organizations can channel their message into a clear, compelling offering that will deliver value to their target audiences and will enable them to capture some of the value to achieve their goals and their missions. Now there are as many ways to generate revenue as their […]
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Why your marketing is failing?!

There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]
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