Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

mercedes

Do You Want To Be McDonalds Or Tiffany?

Recently I was in the United Kingdom giving a keynote at the Ticketing Professionals Conference in Birmingham. During the keynote, I was talking about the future of live entertainment. Specifically, I brought up the idea that the way you position your product or experience, the way you talk about it, and the way you sell […]
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Does Your Brand Convey Its Quality?:

Or, for that matter, its lack of quality and its value at a lower price point? And, really, when you are discussing the idea of branding terms like quality, value, price, etc. are all just doors and ways to get to the concept of discussing whether or not your brand is really telling the story […]
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