Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

markets

Targets

Most businesses have a business plan…but does your business have a marketing plan?  I’d suggest that the marketing plan is ultimately more important. Because it gives you a clear and constant way to focus on reaching your target audience. If you don’t have a target audience, you are probably not going to be in business […]
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Do You Know Your Market?

Any great movie has a protagonist and an antagonist. Think conflict like: Superman and Batman! Or The Rebel Alliance versus The Galactic Empire! Now, what does any of this have to do with your business? Basically everything… Why? Because you have to know who you are attacking. In business, it is all too common for […]
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Do You Know Your Market?

Any great movie has a protagonist and an antagonist. Think conflict like: Superman and Batman! Or The Rebel Alliance versus The Galactic Empire! Now, what does any of this have to do with your business? Basically everything… Why? Because you have to know who you are attacking. In business, it is all too common for […]
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How much market share do you need?

That’s typically a question that we think of when we are thinking about our revenue. We are often compelled to issue edicts and proclamations due in large part to the perception that our competition is destroying us based on their market share. But is that really the truth? In many instances, what we perceive as […]
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3 Ways To Maximize Your Value Proposition!

Over and over again, I am going to come back to the point that the most important aspect of any revenue generation model you decide to use for your business is going to be built upon a foundation of the value that you create for your customers. This value has to be expressed in the […]
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