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Stop! Before You Start Any Strategic Initiative, Think About These Areas!

October 2, 2016
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Lots of people love to rush into strategic “planning” or “thinking” sessions. And, they usually do so without putting much thought into where their focus should be. Let’s not do that. Here are 10 areas that you need to focus on and think about before you take the first step in any strategic thinking or […]

October 1, 2016
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There are lots of ways to grow your business, both in management strategies as well as using tools and other support available along the way. These tools can be for a variety of different aspects of the business, for example, perhaps outsourcing some of the processes to help lighten the workload, investing in different marketing […]

September 12, 2016
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B2B marketing is something I see confusing a lot of marketers and advertisers…and I am not sure why, even if I have some ideas. For many of us, we were raised in the environment where all marketing and advertising operated in the manner similar to how we might consider business to consumer marketing to act […]

September 9, 2016
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Do you want to know how you can waste a lot of money really quickly? You can spend a lot of money on branding, marketing, and advertising that doesn’t create an emotional reaction in your target audience. You might think that is the kind of thing that never happens, but you would be wrong. Your […]

September 8, 2016
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The number one goal of any marketing plan or marketing activity is to influence a buyer’s mindset or decision making process. As I write this in early September 2016, a lot of this is playing out on American TV with the different TV ads and talking heads promoting one presidential candidate or another. But in […]

September 6, 2016
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I think I wrote about buyer personas in the introduction to this section on marketing… I’m an idiot. Why? Because really if I say the term buyer persona, then you think some sort of marketing trick. Instead of persona, you need to think about the type of buyer you want to reach. You know, the […]

September 4, 2016
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One of my favorite parts of Tim Ferriss’s book The Four Hour Workweek is when Tim talks about knowing your customer. The bare minimum that any company or business should achieve before they even start throwing around the idea of marketing anything is: Who is our customer? What is important to them? What is valuable to them? […]

marketing

Stop! Before You Start Any Strategic Initiative, Think About These Areas!

Where Should You Focus Your Business Growth Efforts?

3 Keys To Maximizing Your B2B Marketing Efforts

Marketing is about creating an emotional reaction

Influence? Really?

Everything revolves around your buyer

Before You Spend A Single Dollar: Know Your Customer!

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