marketing Archives - Page 59 of 84 - Wakeman Consulting Group

Sales Is Everyone’s Job…

I read a lot of articles about how to get non-sales people to bring in leads. But a greater point is that sales should be everyone’s job in the organization. The sales function and sales process is much like the marketing process in my view…something that should be engrained into the whole of the organization.

Branding & Marketing

Steve Jobs is said to have hated the use of the words “branding” and “marketing.” I get it. The stories about Apple talk about how Jobs was obsessed with adding so much value that it was just obvious that you would buy their products. And, in the conversation about branding and marketing these words are […]

Why You Remember The Sponsors Of Minor League Teams…

I recently saw a note about Minor League Baseball CMO Michael Hand advancing a plan that engages brands surrounding large scale advertising in the minors. Hand talks about the leading brands needing to be advertising with MLB, but I think that is a limited view because one of the key reasons people remember the ads […]

Messaging…

Begins with simplicity and ends with consistency. If you aren’t driving your marketing department to make your message simple, you are wasting time and money. After you have found a simple message, you need to consistently communicate that message to your audience. This is what works over the long term. Think simple.

Attracting Talent…

I’m confused by much of what I see on career blogs and job sites. Why? Well, there seems to be this really incredible lust and hate for the job board, hiring process, and other aspects of the “job hunt.” Here’s the deal… If you are a CEO of a company and you want to hire […]

Revenue Generation: Like Grabbing Cash From A Money Tree?

When you talk about revenue, you are often put in the position of making money grow on trees! Which isn’t actually true because in fact, most of changing and growing the revenue machinery of your organization is a process, just like any other process. Like any good process, there is just a series of patterns […]

Holistic Marketing Strategy

I’ve been reading about marketing a lot lately. And as I surf the Internet, I see almost universal discussion of tactics like SEO, content marketing, and social marketing. If you ask me, marketing is everything about your business. So instead of a marketing strategy that focuses solely on social, or digital, or any other buzz […]