marketing Archives - Page 58 of 84 - Wakeman Consulting Group

The trend of CMO’s having their jobs tied to results…

Duh! Your job as a CMO is to generate revenue. Marketing is a strategic position that needs to help put money into the till. So, duh! If you are a CMO and aren’t comfortable being held accountable for money, maybe you have the wrong role.

Is Your Marketing Effective?

Here is the thing…when you are in a business services company, you are really in the business of marketing. Here is why: no matter how awesome your services, if you have no customers….you don’t have a business. In my work and mentoring, I try to highlight this concept over and over. I am sure if […]

You Are A Marketer…

I have always been a proponent of saying that marketing is a holistic activity. I stand by that now more than ever. To take it a step further, all people are marketers. I remember a story I heard back in the my college days about anyone that has had sex is in sales…and the same […]

Dave Wakeman’s 33 Questions You Can Use To Be Better At Business

I have been throwing out occasional posts about being better at business…and this one does and doesn’t fall into that category, so it doesn’t have the keyword attached. But here are 33 questions you can use to make yourself better at business: 1. What is my priority? 2. How can I do this better? 3. […]

Be Careful of the Race

Be careful of the race you are running. In business it is easy to try to be cheapest or fastest, but tough to go for the best. Or, are you trying to win the most customers? The most clicks? Likes? Or, Retweets? If you are, is it the right race you are running. Is your […]

Merely Transactional: The NFL and Vegas A Match Made…

Seth Godin wrote a really fascinating post this morning called “Merely Transactional” about the Oakland Raiders. Seth’s post was a pretty searing indictment of the state of modern capitalism, at least in the States, but just as much the modern state of sports business where lip service is paid to fans, but really fans are […]

Are You a Guru or a Ninja?

It isn’t really a question. In fact, if you are calling yourself a guru or a ninja in your marketing efforts, I want you to put down your device and take a few minutes to think about what you are really doing. Because if you need to use words like ninja or guru to describe […]