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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

🔌EVs = Opportunity

Distribution matters.  The Big Idea: “People want to buy their cars like their shoes” has turned out to be wrong. Electric Vehicles (EV) are changing the needs of customers.  Instead of the dealer being a sales point, the modern dealer will need to expand their value to include: Education facility to teach people about EVs. Charging […]
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🛒Low Prices! That’s a Promise: Aldi

In the UK: Aldi’s sticking with low prices. The Big Idea: Brand Equity adds up slowly, but can get destroyed in a minute. That’s why Aldi’s plan to stick with their low prices during the cost of living crisis in the UK matters.  Why This Matters: Most brands make a brand promise to their customers that they […]
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🛒You Don’t Have To Be a Commodity!

“Only shop on price” is a sign of a commoditized product.  The Big Idea: Nothing is destined to be a commodity. But you can turn anything into one if you aren’t careful. The fastest way to turn your product into a commodity?  Discounting! Price-based promotions!  What is going on here: Travel has become commoditized through: Daily deal […]
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✨ Great Branding: Isn’t Subtle

Don’t hope people get the message: Make sure of it! The Big Idea: Branding should make an impression: 👋 🛎️ 😲 Know what this brand is? You probably don’t because I wouldn’t have without Peter Weinberg’s comments on the ad.  What You Need to Know: Branding works through awareness and repetition.  You can’t measure the ROI of […]
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💸Small Business Has Marketing Power, Too!

Small businesses can market like pros too! Key Idea: Good marketing works in any market.  Don’t listen to the “ninjas”:  good marketing is good marketing, no matter what size your business is.  Big businesses can use their size to build their brand. Small businesses can use their agility to take those big businesses on.  What Matters: The basics […]
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💔 🔨Ye and The Gap: Breaking Up Ain’t Hard!

Co-Branding: You bring you. I’ll bring myself. The Big Idea: Kanye and Gap break up: that’s okay. Co-Branding is when two brands come together to reach entirely different audiences. The brands bring their own attributes to the combined partnership to create something greater than the two alone.  For Gap and Kanye, going their own ways will […]
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