Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
(Sat - Thursday)
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for?  Don’t flinch. People are waiting until the last minute to buy now.  Keep an eye on prices across sectors. Folks might be getting squeezed.  Experiment with your pricing. Everything is new. I’m hosting a panel at […]
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Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again.  There isn’t a one-size-fits-all marketing strategy.  Doing the basics right is likely to always pay dividends.  I’ll be honest with you, I don’t agree […]
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Do You Know Your Customer?

  In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years. This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point […]
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