BMW’s Digital Transformation Sounds Like A Disaster Waiting To Happen!

I read Marketing Week’s piece on BMW’s push to create a digital transformation last night and it left my head spinning with how overwhelming the whole concept is and how quickly this plan could go from best-laid to struggling to meet its goals. Let’s take a look at just three spots where this plan could go wrong sooner rather than …

Red Ocean? Blue? Creating a market for your business…

    There is a lot written about red oceans, blue oceans, and market creation. I’ve read about the many different philosophies. The Blue Ocean Strategy folks are talking about creating open spaces for you and your organization. But someone like Anthony Iannarino talks about never winning business from anything but a red ocean. Is one right and one wrong? …

3 Lessons From My Conversation With Mike Guiffre

For today’s podcast I had a chance to talk to someone I have known for a few years and who I mentioned is likely someone that people have been waiting to hear me talk with, even if they won’t admit it….Mike Guiffre.  I think this is an episode you’ll want to listen to the entire way through, but just to …

Holistic Marketing Strategy

I’ve been reading about marketing a lot lately. And as I surf the Internet, I see almost universal discussion of tactics like SEO, content marketing, and social marketing.  If you ask me, marketing is everything about your business.  So instead of a marketing strategy that focuses solely on social, or digital, or any other buzz word…I challenge you to look …

Do You Have The Right Mix For Your Marketing?

One of the keys to your marketing and branding success is getting the right mix of ingredients into your plan. As the picture above shows, think about it like making a cake or baking muffins. The simple and only real rule that you need to remember is that there is no preset mix that will work for everyone. Which offers …

10 Keys To Marketing Success

Marketing is an idea and a concept that is constant conversation on the Internet. And, just because there is so much discussion about it, that doesn’t mean that marketing is always done very well. In fact, with so many self-proclaimed “gurus” and “ninjas” populating the marketing conversation, it is surprising how much poor marketing occurs. To help you cut through …