language Archives - Wakeman Consulting Group

The language of the sale is about opening, not closing conversations…

I’ve been thinking about impact and the impact of language on marketing and sales lately. I’ve been working on a new program called “The Language of the Sale” because this idea of using language more effectively to accelerate opportunities has kind of stuck with me and won’t leave me alone. That being said, as I […]

How to start managing language in the sales process…

I’ve been working on a special one-day sales training, specifically designed for the sports business sales team. The core of the training is about using language more effectively. Vapid language loses more sales than anything outside of not offering value. Here are some ideas to use language more aggressively to deliver sales. Focus on […]

January 12, 2018
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A brand I’ve been playing with lately is “High Impact.” I’ve got a few “High Impact” strategy workshops in the works including a “High Impact Selling” workshop that I am working on putting together in London in March. That said, I have a question for you: “Are you making high impact selling decisions?” How can […]

All the buzz…

It goes without saying, but you probably need to watch out for buzzwords…no matter what industry you are in or what field you are discussing. Things like “ninjas,” “Jedis,” “mavens,” etc. probably are a sure sign of lazy, inaccurate thinking and details… As an example, I remember pretty clearly when everyone was talking about “synergy.” […]

Saying Exactly What You Mean

Hello Friends! I must apologize because I’ve been on a blogging vacation due to some unanticipated circumstances. This morning I was going through my Google Reader and came across a post from one of my favorites, Seth Godin. In the post Seth sets down George Orwell’s thoughts on how to be a good writer and […]

January 7, 2017
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As have a lot of people, I have been thinking a lot about the election we just had in the United States and looking for lessons that we can use to take to our business lives, our public lives, and our personal lives. And, one of the really frustrating things about any sort of political […]

language

The language of the sale is about opening, not closing conversations…

How to start managing language in the sales process…

Are You Making High Impact Selling Decisions?

All the buzz…

Saying Exactly What You Mean

People Don’t Always Make The “Right” Decisions…

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