What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction.  I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler.  But that isn’t the point. The …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Lies, Stories, and Donald Trump’s Wall…

            Guess what, if you missed the news last night, Donald Trump’s “fabulous,” “incredible” wall is going to have to be paid for by the United States’ taxpayers. I know, shocking, a politician lied about something. The next thing you are going to tell me is that water is wet. But this latest revelation from …

Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and whatever other pablum is passing …

3 Lessons On Marketing You Can Learn From Donald Trump’s Presidential Campaign

As the author of many, many very successful political ads over the last 4 years (see what I did there?), I feel like I can add a little bit of context to how you can use some of the things we see Donald Trump do to a positive impact on your business. While you may love or hate or not …