10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Lies, Stories, and Donald Trump’s Wall…

            Guess what, if you missed the news last night, Donald Trump’s “fabulous,” “incredible” wall is going to have to be paid for by the United States’ taxpayers. I know, shocking, a politician lied about something. The next thing you are going to tell me is that water is wet. But this latest revelation from …

Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and whatever other pablum is passing …