Not changing when it is required is still voting to change…

  I read this post from Dave Trott this morning about people’s reaction to having to vote for either Donald Trump or Hillary Clinton in the 2016 election here in the United States. The big line was that people didn’t seem to realize that not voting was still a vote. It was a vote for the meh. “I’ll take what …

Has The NFL Become Too Big To Change?

  By the start of the 2017 NFL season, it seems like a lot of the challenges they have been dealing with over the last few years are still playing out as ongoing points of concern. And, it makes you have to wonder if the NFL has become too big to effectively adapt and change to the demands of the …

What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction.  I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler.  But that isn’t the point. The …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Lies, Stories, and Donald Trump’s Wall…

            Guess what, if you missed the news last night, Donald Trump’s “fabulous,” “incredible” wall is going to have to be paid for by the United States’ taxpayers. I know, shocking, a politician lied about something. The next thing you are going to tell me is that water is wet. But this latest revelation from …

Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and whatever other pablum is passing …

10 Things That Will Make Your Marketing Meaningful!

One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process and to tie marketing to …