football Archives - Wakeman Consulting Group

5 Ideas About Marketing From Super Bowl Week

February 2, 2018
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I haven’t really written anything about the Super Bowl this week, which might be pretty telling on its own. But in honor of the big game on Sunday, here are 5 marketing ideas that popped up due to the events surrounding the game. The rapid decline in male viewership is a bigger story than […]

Process Goals, Again!

We are quickly moving up on football season now and so I think it is a good time to remind you that one important aspect of goal setting is that you should be focused on your process of improvement. If you have been in here a long time, you know I am an Alabama Crimson […]

3 Business Lessons You Should Learn From Nick Saban

After several weeks of hand wringing by Alabama fans (count me in), Coach Nick Saban recently signed a contract extension that is likely to make him college football’s first 7M a year coach. Because of the increased attention, I felt like now was a good time to take a look at 3 business lessons you […]

February 28, 2017
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Alright! I’m like most people I know, excited, for the Super Bowl! I don’t know if it is the game (probably not), the party (maybe), or the commercials (maybe), but I do know that the two teams playing on Sunday can teach us a thing or two about branding and messaging. First, […]

February 1, 2017
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The Wall Street Journal came out with a piece yesterday that talked about some of the issues that the NFL is dealing with and the ways that the NFL is looking into fixing them. Which is great. All too often, teams and leagues end up on reactive footing due to the fact that they either don’t […]

January 23, 2017
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We are about 2 weeks into the new area of the Los Angeles Chargers, which brings the number of teams in LA to 2. From the zero about a year ago. At the same time, the Raiders potential move to Las Vegas is working its way through an approval process as well. If you are […]

football

5 Ideas About Marketing From Super Bowl Week

Process Goals, Again!

3 Business Lessons You Should Learn From Nick Saban

The Super Bowl Of Branding

The NFL is going to make some repairs…

The Chargers Are Moving To LA, But….

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