Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

ESPN

Are You Relevant?

If you open up your browser and surf for “effective marketing” or “making marketing effective” or you read about large companies tying their payments to the success of their ad campaigns. All of these are interesting things because as has been noted over and over again, the days of just adding more to your ad […]
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Can You Tell You’ve Hit A Tipping Point?

I’m sure you have all heard about the concept of a tipping point. But probably the bigger challenge is understanding when you’ve hit one. Which is a challenge because they aren’t usually obvious. I heard Ted Leonsis talk about Monumental Sports’ plans for growing their footprint in sports and digital media over the next few […]
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