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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

emotions

Man or Machine?

  Both marketing and selling are about the same thing, a transfer of emotion. For a lot of entrepreneurs and executives, it can become pretty easy to get caught up in the belief that the idea will sell itself. Yeah, right. The thing about ideas is that there are tons of them. Some good, some […]
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How Human Are You?

  Here’s the lede of this post: What’s missing from most marketing today is simple, its humanity. If you only learn this much from today’s post, you’ve learned enough to make you think about things a little bit. I hope. But the truth is that over the last decade or longer, likely as long as […]
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Modern Buyers Are Irrational…

  There is a myth that floats around, especially among people from more analytical backgrounds that goes something like “people should make the right decision if they only know the facts.” This is the sort of thinking that drove the Hillary Clinton campaign. It is the kind of thinking that drives a lot of B2B […]
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Communicating In Crisis

Lately we have seen a lot of crisis moments around the world and I think we have seen that there has not been a real uniform way of dealing with the crises from a communication standpoint.  It seems that leadership in these instances has forgotten that in times of crisis and turmoil that people are […]
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