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Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

  The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering seats with “no fees” attached highlighted a number of issues with the program that should draw a lot of attention from artists, their management, and anyone that touches the entertainment or ticketing industry. Let’s …

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Can Theatre Really Work With The Secondary Market?

  Before this year’s INTIX conference, INTIX posted a prediction piece about some of the trends and issues that would be facing the ticketing industry in the coming year. Several of the trends deserve attention, but one that popped up in a manner that hasn’t typically shown up in this way was: the secondary market. Brian Butler from Playhouse Theatre …

Is the Orioles’ “Free” Kids’ Tickets Program Crazy?

Earlier this week I wrote about the $16 beer at Nats’ Park and another story in the DMV is starting to capture a little bit of attention: the Orioles’ Kids Cheer Free program. Yahoo’s Jeff Passan wrote a nice piece about the program and the Orioles hope that this leads to cultivating a new generation of fans. Being around sports …

Your Sports “Netflix” Model Program Is Suicide…

Lately there has been an epidemic of discount programs popping up around sports, disguised as “subscriptions” and because one got a nice piece of PR, everyone needed to jump on the bandwagon…the only problem with these things is that they are just accelerating the decline and value of tickets and attending games even further. Because I am sure that at …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Here’s a wise use of a testimonial…

In working with a lot of sports, entertainment, and hospitality companies over the years, people talk about word of mouth pretty regularly. Along with referrals and testimonials. What you find if you spend enough time around these verticals is that in most cases, the talk is great, but the execution is piss pour. That’s why in the normal course of …

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop! STOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set a price that you feel …