5 Ways To Differentiate Your Business…

Differentiation is the gold standard of marketing. If you aren’t different, unique, you are a commodity. So how do you go about solving that issue? Here are a few ideas: Position yourself as the first in your area of focus. Own a specific word in your market’s mind. Focus on perception. Use the emotional, not the logical. Contrast yourself to …

What do puppies have to do with differentiation? Everything!

  I’ve been doing a little consumer research and I found that the biggest benefit that most of my clients get from me is my focus on creating opportunities to differentiate themselves from their competition. So when I came across this article this morning about dog food, personalization, and magic moments, that caught my attention because I’ve yet to hear …

10 Ideas To Improve Your Marketing ASAP…

  I’ve written before about the practice of writing 10 ideas a day to a problem or opportunity that James Altucher talks about on his podcast. Today I want to turn my lens towards your marketing…as in the universal you, not anyone in particular. Focus on the outcomes: Express everything in a way that reflects improvement. Never lose sight of …

Marketing Made Simple…

  At its heart, marketing isn’t terribly difficult. It is really about two things: What makes you different. How do you make sure the people you want to know about you know about you. The challenge that most of us are dealing with today is that this seemingly simple process is complicated by the multitude of choices we are all …

We only have one goal…

To change the world we live in. If you are taking on a project that isn’t determined to make a change, you are doing something wrong. If the change you are trying to make isn’t significant but a nibbling around the edges, it likely isn’t good enough to demand that people pay attention to you. If you aren’t working on …

Your most important job…

  Is marketing. Peter Drucker used to say that businesses only have two jobs: marketing and innovation. This is still true, but over the last few years marketing has taken on an even bigger role in our lives as the gap between services or products closes rapidly. Now more than ever, marketing is the key function of any business. How …

Intangibles are often the point of differentiation…

It is pretty simple to get caught up in the tangible outcomes you or your business produce for clients. I mean isn’t that what people are buying anyway? Yes, but the thing about the modern age of business is that doing the core work is often just an expectation. You have to be a good marketer to just get in the …