10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Stop! You aren’t a bunch of features! You create real VALUE!

Yesterday we discussed the 3 essential questions you need to ask and answer to begin setting your strategy for the New Year. The first question was pretty simple: What tangible value does our company produce or want to produce?  The challenge for most organizations in answering this question comes in the way that they have been trained to think about their …

Stop! You aren’t a bunch of features! You create real VALUE!

Yesterday we discussed the 3 essential questions you need to ask and answer to begin setting your strategy for the New Year. The first question was pretty simple: What tangible value does our company produce or want to produce?  The challenge for most organizations in answering this question comes in the way that they have been trained to think about their …