Dave Trott Archives - Wakeman Consulting Group

Britney Spears Teaches Us Market Orientation!

Hey! You know the deal: 3 links 2 actions 1 quote Thanks for being here. If you find this newsletter useful, please let me know and please share it. 3 Links: Reinvention is constant: Friend of the newsletter, Colin Lewis, talks about this a lot. This article is an interesting take on the idea as well […]

February 11, 2018
wakemanconsulting
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

October 17, 2017
wakemanconsulting
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I read this post from Dave Trott this morning about people’s reaction to having to vote for either Donald Trump or Hillary Clinton in the 2016 election here in the United States. The big line was that people didn’t seem to realize that not voting was still a vote. It was a vote for […]

Dave Trott

Britney Spears Teaches Us Market Orientation!

Much The Same, Only Different?!

Not changing when it is required is still voting to change…

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