Do You Remember Who You Work For?

I’ve been having discussions lately with early stage startups, companies in sports and entertainment, nonprofits, and a bunch of other industries. Let’s just say, I’ve talked to people across the gamut of industry of late. They all have a pretty decided POV about what their company is, in some case well deserved. In others, not so much. I’ve heard: “We …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

Are You In The Field?

Its really easy to proclaim something when you aren’t the one doing the job… And, as leaders in your organization, you should try to get into the field to learn what is going on with your employees as much as possible. I’m pretty sure you will be surprised by what you see and the experience will give you new insights …

Is Your 2017 Strategy Set?

As we move towards the end of the year, it is important to spend a few minutes thinking about your strategy. For far too many of you, strategy is something you throw around and don’t really understand or know how to make actionable. For too many of you, strategy is just another buzz word that fits in between “synergy” and …