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dave@davewakeman.com
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customer experience

Empty Seats Aren’t All About Price!

This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]
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Consistent or Just Average

  I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m […]
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Are You Customer Friendly?

We hear a lot about customer service, but how much of it is total BS and how much of it is really true. Because in so many instances, we hear all kinds of slogans being run out by companies like: “We love our customers.” “We put our customers first.” “Our customers are the life blood […]
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A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]
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