customer experience Archives - Wakeman Consulting Group

Empty Seats Aren’t All About Price!

December 6, 2017
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This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]

September 13, 2017
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I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m […]

Merely Transactional: The NFL and Vegas A Match Made…

Seth Godin wrote a really fascinating post this morning called “Merely Transactional” about the Oakland Raiders. Seth’s post was a pretty searing indictment of the state of modern capitalism, at least in the States, but just as much the modern state of sports business where lip service is paid to fans, but really fans are […]

February 26, 2017
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We hear a lot about customer service, but how much of it is total BS and how much of it is really true. Because in so many instances, we hear all kinds of slogans being run out by companies like: “We love our customers.” “We put our customers first.” “Our customers are the life blood […]

February 1, 2017
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The Wall Street Journal came out with a piece yesterday that talked about some of the issues that the NFL is dealing with and the ways that the NFL is looking into fixing them. Which is great. All too often, teams and leagues end up on reactive footing due to the fact that they either don’t […]

A Path To Higher and More Value

One key to continual growth in your business is that you need a ladder of value for you to move your prospects and clients along. This is important because it is not likely that you are going to convert someone from an unknown to a huge client in one step, there are likely to be […]

Back To Basics #5: Everything You Do Is A Reflection Of Your Brand

As we look at the basics of business and how important they are to the overall performance and longevity of your enterprise, it is important to reflect on one key attribute of your business that can often get lost in the shuffle of all of the other responsibilities that you and your team may find […]

customer experience

Empty Seats Aren’t All About Price!

Consistent or Just Average

Merely Transactional: The NFL and Vegas A Match Made…

Are You Customer Friendly?

The NFL is going to make some repairs…

A Path To Higher and More Value

Back To Basics #5: Everything You Do Is A Reflection Of Your Brand

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